Red Umbrella Studio
Los Angeles
RED Umbrella
Defining the future of sound
Los Angeles, CA
About Us
Client: Global Virtual Studio
Project: Lokahi Studios
The Concept
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Lokahi Studios, a state-of-the-art multimedia facility in Hawaii, approached Red Umbrella to craft a sonic theme for their promotional video and establish a cohesive brand identity that reflects the studio’s unique character.
The Challenge
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As a transmedia studio, Lokahi embodies a dynamic range of creative spaces—from a concert hall to a broadcast studio—catering to a wide spectrum of artistic and media expressions. The challenge was to translate this versatility into a sonic identity that captures the essence of the studio’s diverse offerings.
The Approach
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To represent Lokahi’s blend of tradition and innovation, we developed a sonic journey that merges classic and modern elements. The theme begins with rich, orchestral tones and emotive melodies, gradually transitioning into an energetic EDM-inspired vibe. This intentional progression reflects the studio’s ability to bridge timeless artistry with cutting-edge technology, taking viewers on an engaging and exciting auditory journey.
The Motif
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The four-note motif evokes a sense of forward motion and discovery, perfectly reflecting the spirit of Lokahi Studio as a hub of creativity and imagination. Its unresolved nature symbolizes a feeling of continuity, inspiring endless possibilities.
The Logo
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The sonic logo features a four-note motif played on a subtle synth, seamlessly transitioning into a cinematic ending—evoking the feeling of arrival and accomplishment
The Theme
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A sonic journey through the Lokahi Studio, seamlessly transitioning from traditional elements to a modern EDM vibe. It embodies movement, energy, and curiosity, creating an immersive and dynamic experience.